Premature ejaculation can usually be improved. Stop-start and squeeze techniques help many men, and pelvic floor training can more than quadruple time to ejaculation over 12 weeks.
If self-help isn’t enough, there are licensed treatments that work reliably: a numbing spray used minutes before sex, or a tablet taken a couple of hours beforehand. If you’re deciding between them, this page explains what each one does, how fast it works, and how to choose.
What is premature ejaculation?
Premature ejaculation (PE) is ejaculation that happens sooner than you want to and not being able to do anything about it. The International Society for Sexual Medicine defines lifelong PE as ejaculation that nearly always happens within about a minute of penetration. Acquired PE is a clear, unwelcome drop from your usual time, often down to around three minutes or less.
The difference matters, because it changes what will work. Lifelong PE has been there since you first became sexually active and is thought to be mostly neurobiological, so it tends to respond best to medication or pelvic floor training. By contrast, acquired PE tends to appear later in life.
Acquired PE turns up often alongside anxiety, relationship strain or erectile problems. It commonly resolves once you address the underlying cause.
PE is the most common male sexual problem. It says nothing about your health, and it is treatable. That’s why it makes sense to understand what normal timing looks like next.
How long should sex normally last?
There is no correct answer, but there is a measured average from penetration to ejaculation of 5.4 minutes. Most men last nowhere near as long as pornography suggests.
That matters, because PE is about control and distress, not time. Some men with a five-minute average are miserable. Some men who finish in ninety seconds are perfectly happy, and so are their partners. If you can’t delay it and it’s upsetting you, then it’s worth treating, whatever the stopwatch says.
What causes premature ejaculation?
For lifelong PE, the current thinking points at serotonin. Serotonin acts as a brake on the ejaculatory reflex, and men with lifelong PE appear to have less serotonin activity at the receptors that control it. The head of the penis also tends to be more sensitive, which is why numbing treatments work.
Acquired PE usually has a trigger; the common ones are:
- Performance anxiety, stress, or a new partner
- Erectile dysfunction, where you rush to finish before losing the erection
- Prostate or urethral inflammation
- Thyroid problems
- Difficulties in the relationship
If your PE is new, rule out erectile dysfunction and thyroid problems before anything else. Treating those often sorts the PE out on its own, so start there before moving on to PE-specific treatment.
How to prevent premature ejaculation: techniques that work
Behavioural techniques cost nothing, have no side effects, and the NHS suggests trying them first. They do take practice, though, and improvements take weeks rather than days. If they’re not enough on their own, the next step is a licensed treatment.
The stop-start technique
This one teaches you to spot the moment just before ejaculation becomes inevitable, and to back off from it.
- Start sex or masturbation as normal.
- As you approach the point of no return, stop all stimulation.
- Wait about 30 seconds, until the urge has clearly passed. Breathe slowly.
- Start again – Repeat the cycle three times and let yourself finish on the fourth.
Practise alone first, then with your partner. You aren’t trying to grit your teeth and hold on. You’re learning where your threshold is, so you can pull back before you cross it.
The squeeze technique
The squeeze adds physical pressure to interrupt the reflex. It’s easier with a partner, because they can do the squeezing.
- Stimulate as normal until you’re close to ejaculating, then stop.
- Put your thumb on the frenulum (the underside of the head of the penis) with two fingers on top.
- Squeeze firmly for 10 to 20 seconds – Firm enough that the urge fades, not so firm that it hurts. You’ll probably lose part of your erection. That’s meant to happen.
- Wait 30 seconds or so, then carry on.
Repeat as often as you need to. Many men use both techniques together: stop-start to learn where the threshold is, and the squeeze for when pausing alone isn’t enough. That way, the techniques support each other.
Do pelvic floor exercises help premature ejaculation?
Yes, and there’s better evidence behind this than most people expect. A study of 40 men with lifelong PE, all of whom had already failed other treatments, did twelve weeks of pelvic floor rehabilitation. Their average time to ejaculation went from 32 seconds to 146 seconds.
To find the muscles, tighten the ones you’d use to stop yourself passing urine or breaking wind. Then:
- Squeeze and hold for 3 to 5 seconds, then let go completely for 3 to 5 seconds.
- Do 10 to 15 of those, three times a day.
- Keep your stomach, buttocks, and thighs relaxed. Only the pelvic floor should be moving.
Give it eight weeks before you decide whether it’s working. It’s dull, and it’s slow, but it’s still one of the most effective things you can do without a prescription. If you want to compare that with other options, the next section outlines them.
Do supplements like zinc or magnesium help premature ejaculation?
Not on their own; there are no large trials showing that zinc or magnesium treat premature ejaculation. The connection is indirect. Both minerals are involved in testosterone production and prostate function, and a few studies have found lower magnesium in the semen of men with PE. One small early-stage study of a combination supplement containing Rhodiola rosea, zinc, folic acid, and biotin reported improved ejaculatory control, but it was nowhere near large enough to settle the question.
If your diet is poor, eating better might help your general sexual health. It won’t fix premature ejaculation. And if you’re taking zinc, stay under 40mg a day, because sustained high doses can cause copper deficiency.
Premature ejaculation treatments compared
If the techniques aren’t enough on their own, there are treatments with more evidence behind them. Here’s how they compare, so you can see which options fit your situation.
| Option | How it works | Time to effect | What the evidence shows | How to get it (UK) |
|---|---|---|---|---|
| Stop-start technique | Trains you to recognise and step back from the point of no return | Several weeks of regular practice | Long-standing clinical use. Works for many men, though relapse is common if practice stops (NHS) | Free, self-help |
| Squeeze technique | Firm pressure on the head of the penis interrupts the ejaculatory reflex | Several weeks of regular practice | Long-standing clinical use. Often used alongside stop-start. Usually needs a partner’s help (NHS) | Free, self-help |
| Pelvic floor exercises | Strengthens the muscles involved in ejaculatory control | 8 to 12 weeks | Average time to ejaculation rose from 32 to 146 seconds over 12 weeks. 33 of 40 men gained control (Pastore et al., 2014) | Free, self-help |
| Climax-control condoms | Thicker latex or a mild anaesthetic coating reduces sensitivity | Immediate | Limited formal evidence, but low risk and easy to try | General sale |
| EMLA cream (lidocaine + prilocaine) (off-label) | Topical anaesthetic reduces sensitivity of the head of the penis | Apply 20 to 30 minutes before sex, then wipe off | Topical anaesthetics reliably increase time to ejaculation. | Prescription only |
| Priligy (dapoxetine) | A short-acting SSRI taken on demand that delays the ejaculatory reflex | Take 1 to 3 hours before sex | Across pooled phase 3 trials, average time rose from 0.9 to 3.1 minutes (30mg) and 3.6 minutes (60mg), against 1.9 on placebo (NICE) | Prescription only |
| Daily SSRIs (off-label) | Raises serotonin levels, which lengthens time to ejaculation | 1 to 2 weeks to build up | Strong evidence, but used off-label for PE and taken every day rather than on demand | Prescription only, via your GP |
| Sex therapy or CBT | Addresses performance anxiety, conditioning and relationship factors | Weeks to months | Works best combined with a medical treatment, particularly where anxiety is the main driver | Private or NHS referral |
Which treatment is right for you?
A starting point, not a prescription. Check it with a pharmacist before you decide.
- You want to try something free first, and you’ll put in the practice: stop-start and squeeze, plus pelvic floor exercises.
- You want something that works tonight: a numbing treatment. EMLA cream takes 20 to 30 minutes to take effect and must be wiped off.
- You don’t like the idea of reduced sensation: Priligy (dapoxetine), taken 1 to 3 hours before sex. It works in the brain rather than by numbing.
- You have PE and erection problems together: treat the erection problem first. The PE often improves once you’re not rushing.
- Your PE started recently, alongside stress, a new relationship or low mood: therapy or CBT alongside a treatment will probably beat medication alone. Start with the cause and the symptom.
- Nothing has worked, or you want something you take every day: talk to your GP about a daily SSRI.
How to get premature ejaculation treatment from The Family Chemist
Complete a quick online consultation, and our clinicians will review it. You can then place your order, and we will get it delivered to you quickly, in discreet packaging.
When should I see a pharmacist or GP?
Talk to a pharmacist if PE is happening regularly, it’s bothering you or your partner, and self-help techniques haven’t helped after a few weeks. A pharmacist can take you through the licensed treatments and supply them where appropriate.
See a GP if:
- Your PE started suddenly and wasn’t a problem before
- You also struggle to get or keep an erection.
- Ejaculation is painful, there’s blood in your semen, or you have urinary symptoms.
- You’re feeling constantly low or anxious, or it’s damaging your relationship.
Frequently Asked Questions
Is premature ejaculation permanent?
No. Most men improve with treatment. Lifelong PE requires ongoing management rather than an outright cure, whereas acquired PE commonly resolves completely once the underlying cause is addressed. If PE is bothering you, it is usually treatable and the right next step depends on what is causing it.
Can premature ejaculation be cured naturally?
For many men, yes. Behavioural techniques and pelvic floor training work without medication, and the evidence for the pelvic floor is reasonably strong. They need ongoing practice over 8 to 12 weeks, and the benefit can fade if you stop. If you’ve practised properly for three months and got nowhere, moving to a licensed treatment isn’t giving up. It’s just the next step.
Does masturbating before sex help?
It buys some men a bit of extra time, particularly younger men. But it isn’t a treatment. It does nothing for your underlying control, and leaning on it can feed the anxiety that’s driving the problem in the first place.
How long does dapoxetine take to work?
You take it 1 to 3 hours before sex, and it works from the first dose. It isn’t a daily tablet.
Will treatment stop me feeling anything?
Numbing treatments reduce sensitivity. That’s how they work. At the right dose they’re meant to delay ejaculation without taking away the sensation of orgasm. If you find you’ve lost too much feeling, use fewer sprays or less cream. Or switch to dapoxetine, which doesn’t numb at all.
How does premature ejaculation affect relationships?
It causes frustration on both sides, and men often start avoiding sex altogether, which makes the anxiety worse, which makes the PE worse. Telling your partner what’s going on takes most of the pressure off. And if they’re involved in the squeeze technique and the practice, the treatment tends to work better anyway.


